Our Members & Visitors

Our Members & Visitors The eight counties and regions that California Local reaches are home to a well-educated and affluent population. Our content and marketing are targeted toward people who are actively engaged in their communities.
Profiling: Digital News Consumers

Activities

These adults are VERY active – Over indexing in nearly every activity
EventPercentageIndex
Grilling67%109
Gardening54%102
Swimming40%115
Hiking/Backpacking33%117
Camping29%108
Volunteer Work29%114
Cycling24%112
Golfing16%127
Fishing16%106

Life Events

(Next 12 months)

These adults are living the “full life” with high indexing in many Live Events planned.
EventIndex
Adult Education111
Birth of Child/Grandchild116
Buy a House127
Get Married104
Look for New Job108
More/Change Address114
Refinance118
Retire107
Sell Home104

Male/Female

Gender well balanced with market

Median Age

46.5 yrs.

Median age nearly identical to the market

Marital Status

8% more likely to be married

Education

Approx. 25% higher education attainment vs. market

Income

Household income (HHI) average about 20% higher than market

Residence

Home values are nearly 60% higher than the market.

Children in HH

40.7%

1+ Children < 18ys in home 3% more likely to be families vs. market

Length of Residence (LOR)

7 yrs.

Typically, these adults have been in their homes for about

Net Worth

Very high net worth with about 50% over $500,000 depending on the market

Employment/
Small Business Owner

12% more likely to be employer vs. market AND 27% are more likely to be small business owners

Business Decision Maker

Yes 20%

20% more likely to be a decision maker vs. market

Registered Voter

Yes 81%

Very likely to be registered voters
Source: LBA& Associates – Nielsen Scarborough 2020