
Our Members & Visitors
The eight counties and regions that California Local reaches are home to a well-educated and affluent population. Our content and marketing are targeted toward people who are actively engaged in their communities.
Profiling: Digital News Consumers
Activities
These adults are VERY active – Over indexing in nearly every activity
Event | Percentage | Index |
---|---|---|
Grilling | 67% | 109 |
Gardening | 54% | 102 |
Swimming | 40% | 115 |
Hiking/Backpacking | 33% | 117 |
Camping | 29% | 108 |
Volunteer Work | 29% | 114 |
Cycling | 24% | 112 |
Golfing | 16% | 127 |
Fishing | 16% | 106 |
Life Events
(Next 12 months)
These adults are living the “full life” with high indexing in many Live Events planned.
Event | Index |
---|---|
Adult Education | 111 |
Birth of Child/Grandchild | 116 |
Buy a House | 127 |
Get Married | 104 |
Look for New Job | 108 |
More/Change Address | 114 |
Refinance | 118 |
Retire | 107 |
Sell Home | 104 |
Children in Household
1+ Children < 18ys in home 3% more likely to be families vs. market
40.7%
Length of Residence
Typically, these adults have been in their homes for about
7 yrs.
Net Worth
Very high net worth with about 50% over $500,000 depending on the market
Employment/
Small Business Owner
12% more likely to be employer vs. market AND 27% are more likely to be small business owners

Business Decision Maker
Yes 20%
20% more likely to be a decision maker vs. market
Registered Voter
Yes 81%
Very likely to be registered voters
Source: LBA& Associates – Nielsen Scarborough 2020