Our Members & Visitors
The eight counties and regions that California Local reaches are home to a well-educated and affluent population.
Our content and marketing are targeted toward people who are actively engaged in their communities.
Profiling: Digital News Consumers
These adults are VERY active – Over indexing in nearly every activity
Life Events (Next 12 months)
These adults are living the “full life” with high indexing in many Live Events planned.
|Birth of Child/Grandchild||116|
|Look for New Job||108|
Gender well balanced with market
Median Age – 46.5 yrs.
Median age nearly identical to the market
8% more likely to be married
Approx. 25% higher education attainment vs. market
Household Income (HHI)
Income average about 20% higher than market
Children in HH
1+ Children < 18ys in home 40.7%
3% more likely to be families vs. market
Homes are nearly 60% higher than the market.
Length of Residence (LOR)
Typically, these adults have been in their homes for about 7 yrs.
Very high net worth with about 50% over $500,000 depending on the market
Employment/Small Business Owner
12% more likely to be employer vs. market AND 27%
are more likely to be small business owners
Business Decision Maker
20% more likely to be a decision maker vs. market
Very likely to be registered voters
Source: LBA& Associates – Nielsen Scarborough 2020