Our Members & Visitors The eight counties and regions that California Local reaches are home to a well-educated and affluent population. Our content and marketing are targeted toward people who are actively engaged in their communities.
Profiling: Digital News Consumers
These adults are VERY active – Over indexing in nearly every activity
(Next 12 months)
These adults are living the “full life” with high indexing in many Live Events planned.
Birth of Child/Grandchild
Buy a House
Look for New Job
Gender well balanced with market
Median age nearly identical to the market
8% more likely to be married
Approx. 25% higher education attainment vs. market
Household income (HHI) average about 20% higher than market
Home values are nearly 60% higher than the market.
Children in HH
1+ Children < 18ys in home 3% more likely to be families vs. market
Length of Residence (LOR)
Typically, these adults have been in their homes for about
Very high net worth with about 50% over $500,000 depending on the market
Employment/ Small Business Owner
12% more likely to be employer vs. market AND 27% are more likely to be small business owners